Over the winter I was charged with the task of writing some major nutritional messaging regarding NW Cherries.
The results of a study conducted by researchers at the USDA Agricultural Research Service Western Human Nutrition had just been published in The Journal of Nutrition.
Based on a study conducted by Darshan S. Kelley, a PhD. research chemist at the Western Human Nutrition Research Center USDA-ARS and an adjunct professor at UC Davis, the study suggests that consuming sweet cherries may reduce risk or modify the severity of inflammatory diseases such as arthritis, diabetes, CVD, blood pressure and cancer.
My job was to meet with Dr. Kelley, ask questions, digest the information and basically rewrite the information in an accurate and consumer-friendly fashion.
The release was published on PR Newswire earlier this week and was accompanied by video, B roll, a recipe for Southwestern-Style Cherry Coleslaw and a photo of the coleslaw. Produce News quickly featured the information. And, the MultiVu release can be viewed here.
NW Cherry season is now underway. Sweet cherries are arriving in produce departments and cherry pitters are being extracted from the cupboards. Stock up on cherries while they are fresh and stay tuned for additional press releases from NW Cherries as the season rolls on through August.